About
Fernando brings with him deep cultural background and expertise in creating beautiful experiences across web and mobile, working with the likes of Google, Credit Suisse, Facebook, Verizon, UPS, Adidas, and more.
Lead designer on everything from smaller consumer-facing applications to giant B2B platforms for both private and government sectors; always seeking fresh ways to deliver work.
Project Work Press
Bitcoin Regret Club - Mashable / Cryptonews / Brobible / Product Hunt
The White House Better Make Room - UP Next Project - Forbes / MTV's TRL
Tomorrow Awards Interactive Bar - Art Directors Club Global
Work Experience
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2015-Present • Freelance Hybrid
Senior Product Designer
As a Freelance Senior Product Designer, I have had the opportunity to work with various agencies, clients, and industries delivering high-quality design solutions aligned with their business goals and KPIs. With a focus on user research, prototyping, and design thinking, I have collaborated with various cross-functional teams to create intuitive and visually appealing products that resonate with end-users.Clients include: Wunderman Thompson: Colgate (PCI Skin.com Project ); MF&K: Mtech (HVAC.com Project); Mesa: Google (Google Photos App Update Project); Sagepath: Bic (Site Redesign); Goods&Services (JP Morgan Retainer)
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2022-2023 • iD\TBWA São Paulo
Innovation Manager
As an innovation manager, my role involved connecting traditional marketing and advertising services with a broader spectrum of strategic solutions for our clients. Some of the work we produced revolved around creatively leveraging data, conducting analytical creative research, and creating trend and future mapping presentations in collaboration with our global TBWA NEXT group.
Clients include Unilever (Kibon), Unicef, Claro, Allianz, Audi, Philips, Febraban, Panini. -
2020-2022 • Obra.ag Remote
Creative Director, Partner
In 2020, Obra.ag was established as a remote-first digital consultancy that specializes in delivering high-quality digital products and services to clients both in Brazil and abroad. During my time at Obra.ag, I was responsible for leading an online creative team that scaled based on project needs. My role involved managing daily and weekly schedules and collaborating with clients and the team to ensure that projects were completed within budget and on time.Clients include Freeletics, Google, Beta-i, Renault, Zoop, Instituto Life, and WannaBet.
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2018-2020 • MediaMonks São Paulo
Senior Interactive Art Director
I have collaborated with teams both in Brazil and internationally on experiential projects for our global clients. Additionally, I have led digital projects with a focus on service and product design for major key accounts in Brazil and the Latin American region.Clients include Google, Facebook, Verizon, HP, SAP, Adidas, Amstel, Trivago, Chevrolet, Coca Cola, Mastercard, Spotify, Panda Express, and Doordash.
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2017-2018 • iStrategyLabs WPP DC
Associate Creative Director
I led an interactive team with a strong focus on agile product and service delivery across all digital media. On occasion, we also worked on hardware and experiential projects involving AI/machine learning, bots, voice, and AR/VR capabilities.Clients include Capital One Bank, National Geographic, PepsiCo (Doritos), Smithsonian National Air & Space Museum, International Rescue Committee, and Service Year.
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2015-2017 • Huge DC
Art Director
I was involved in the agile and waterfall delivery of digital products, services, and experiences for clients across various sectors, with notable collaborations with the White House and Department of Energy innovation teams.Additionally, I served as the lead creative on several agency engagements, including Gannett (USA Today), Credit Suisse, John Hancock, Time Warner Cable, and Pfizer.
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2011-2015 • PublicisSapient Atlanta
Art Director
My work primarily revolved around designing user experiences for web, mobile, tablet, and various experiential platforms. I was also involved in handling some traditional deliverables for new business RFPs and AOR proposals.As a lead creative, I played a key role in numerous agency engagements, including the redesigns of Adidas in 2013, Verizon in 2014, and UPS in 2015. Additionally, I contributed to projects for well-known brands like Google, Coca-Cola, and Dodge.
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2010 • Tribal DDB Melbourne
Interactive Art Director
During the early days of iOS and interactive production for web, mobile, tablet, and touchscreen devices, my work involved using technologies like Flash, basic HTML, SEO, and early iOS development.I had the privilege of working with a range of clients, which included Foster's Beer, Sensis, ANZ Bank, Coles Supermarkets, and Wynns Winery.
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2008-2009 • Modern Creative Curitiba
Jr. Art Director
As a Jr Art Director, my services involved traditional advertising services for local clients delivering Print, Outdoor, Radio, and Film.Clients include Chá Leão, Pop Internet, Unimed.